We must be cowboys
We must be cowboys…cause we’re all about some branding.
Cheesy, I know, but my mind works in strange ways. You gotta admit, the segue is natural. *Ahem*
Since we’re now speaking of cowboys, back in the day, branding was used to indicate ownership. An iron design was heated until red hot and then pressed to the flank of an animal, so that others would know who that animal belonged to. That’s just an example. Eew. I understand why, but aren’t we all glad that “branding” nowadays doesn’t involve searing anything? Or the lingering smell of singed hair… Blagh.
We’re looking for that identifier; that symbol or icon that speaks of us. Should be easy, right? Oh yes, incredibly easy to create the essence of ‘you’. You see the wall I was up against? Insert wails of despair. Okay, there was no wailing, but I did realize that I would need someone other than my confused self, to design that one of a kind logo and overall feeling that I could present to the world.
Well, wouldn’t you know it, but my dearest best friend, the talented Sarah Southern, is a graphic designer and artist! And her fantastic husband, Jordan, is a know-it-all, (In a good way!! Like, he literally knows it all.) Web developer and tech guy. God is good. Together, they took on the monumental task of designing my “brand”, which included searching the recesses of my brain for clues as to what in the world was I trying to say about what exactly I wanted. Thankfully, Sarah knows me so, so well, that she completely understood the explanations that began with, “It feels like this to me…” She saw my vision despite my half sentences and abstract descriptions and translated them to Jordan. Oh, they are wonderful!
Let me give you a little back story on how the journey to branding took place. It’s not very long, but if you need to get a snack, I understand. I’ll be right here. A few years ago, I was serving over the summer at a small mission, on the Island of Bocachica, Colombia. Sarah was also there, serving for a years’ time. While I was there, I was really struggling with my trust in the Lord. There was a situation in my life that was causing me turmoil and it felt so heavy and out of my control. One morning, during our worship time, I was reading my Bible and I remembered these verses:
Look at the birds. They don’t plant or harvest or store food in barns,
for your heavenly Father feeds them.
And aren’t you far more valuable to him than they are?
Are not two sparrows sold for a penny?
Yet not one of them will fall to the ground outside your Father’s care.
I truly believe that God brought those verses to mind when I was in need of them and they just resonated in my soul. Later that summer, Sarah and I each got a small tattoo of a bird, for several reasons. First, because let’s face it, they are beautiful and artsy and it was exciting to get a tattoo in a foreign place that was so dear to both of our hearts. Secondly, even with the desire to do that, we wanted something that was meaningful and important to us, not something that we would simply forget the reason why we got it in the first place. It was my first experience with ‘branding,’ as it were. Now, when I see it, I’m reminded of those verses and of how the Lord reached out to me; That He will continue to take care of me and I can trust Him, no matter what
Back to the logo… When I was thinking about the direction that I wanted my photography design to take, I knew that I wanted to incorporate the bird into the core of it. I wanted something unique that would cause people to ask why I chose that image, that name, so then I could tell them about the desire that I have to chase the sky that God has in front of me, to trust Him to lead me and for me to be brave enough to follow. Sarah took my concept and ran with it. She spent hours working on sample after sample, looking for just the right font to use, where to put the bird, etc. The end result was sooooo much more beautiful than I could have imagined! I honestly wanted to fall into a heap and cry from happiness. The new design for the blog and the logo was complete. Jordan and Sarah worked so hard to give me such a gift. I couldn’t have asked for anything more perfect. What a talented and amazing team they are!! In case you’re looking for some design help, check them out! They. Are. Amazing. What more can I say? I am incredibly thankful for the friends that God has blessed my life with and the talent that they so graciously share with the world around them.
Here it is everyone. The new Chasing Skies Photography. Peace out.